Through iAd, which was brought out in Europe last month, users can view content-rich marketing using their iPhone or iPod without having to leave an app. Apple's in-house team made the Stella advert, which opens with a Christmassy scene.
It offers a multitude of ways for Apple users to interact with the ad, including allowing them to download its soundtrack - a French rendition of the 12 Days of Christmas. There are links to Stella's existing app Le Bar guide, through the platform, which helps consumers find places selling the product. Stella, according to its brand website, is triple filtered to produce a smooth outcome. It originated in Belgium and is widely-distributed across Europe